There's a new man in South Africa - Brothers for Life

Unlike the recent anti-HIV public information campaign in Germany that has dominated public health headlines in recent days, there's a truly inspiring, USAID-supported media campaign underway in South Africa, one announcing the arrival of a "new man" in the country. According to the "Brothers for Life" campaign, he is: 

A man who takes responsibility for his actions… A man who chooses a single partner over multiple chances with HIV… A man whose self-worth is not determined by the number of women he can have…

Take a look:   

I went to the site and joined immediately after watching the clip for the first time. What moved me to do so? I don't know, really. Perhaps I was just impressed by an effort to foster a more positive model of manhood, and one that applies more broadly than to South Africans or the context of HIV/AIDS. 

I'd love to see something like this airing in every U.S. county with elevated HIV prevalence attributable to heterosexual transmission.